Bruce D. Cummings
(224) 622-3034
Email: bdcummings@vortura.com

SENIOR PRODUCT/CONTENT MANAGEMENT PROFESSIONAL

Successful, analytical, entrepreneurial and strategic-thinking leader with more than 15 years of domestic and international experience in application and web development, design and content development, product optimization and data analysis. Proven track record in the architecture, design, development and implementation of high-quality, customer-facing e-commerce products and services.  Innovative problem-solver with expertise and business acumen to drive product performance, increase acquisition and retention, reduce costs and streamline processes. Experienced in applying metrics-driven analysis to product, localization and technology challenges. Provide effective leadership for globally-distributed, cross-functional product and technology teams to drive business performance, revenue and growth.

Product Development · Project Management · Offshore Development · Content Development
Internationalization · Localization · Analytics, Modeling & Targeting · Creative Strategy
P&L Management · Leadership & Employee Development · Vendor Relations
e-Commerce Integration · Resource Optimization · Growth Strategy · Process Improvement

PROFESSIONAL EXPERIENCE

LEAPFROG ONLINE, Evanston, Illinois 2010 to present
Director, Online Conversion (November 2010 to present)

MATCH.COM, Dallas, Texas 2003 to 2010
Director, Product & Technology, Asia-Pacific Operations (August 2006 to March 2010)
Led product and technology teams for Japan and Asia-Pacific markets.  Managed a team of 10 in Dallas, Beijing and Tokyo.

• Identified and introduced product, creative and landing page optimizations that delivered a 20% increase in paid conversion and 10% increase in registration efficiency.
• Developed and managed offshore software engineering relationship for all product, database and application development for a savings of more than $1 million annually.
• Led development of internal tool set allowing business and content owners to more effectively manage partnerships and promotions while reducing time to market and dependency upon core development resources by 75%.
• Created streamlined product and technology delivery process, significantly reducing production errors and allowing for rapid, agile delivery of multiple product enhancements per month in multiple markets across the Asia-Pacific region.
• Developed new mobile functionality for Japanese market, including photo submission, ID certification, and a complete product API.

Sr. Manager, Content Production, Match International (March 2003 to August 2006)
Led content production group providing support in 18 languages across 35 markets. Worked with Country Managers to identify and resolve product localization issues. Managed a team of eight in Dallas and London.

• Built an efficient localization process to provide support for all languages ensuring effective, culturally-sensitive implementation of product features.
• Introduced processes and resources that provided for rapid creation, release and testing of content changes, landing pages and images.
• Managed successful transition of all languages and partnerships from Cold Fusion platform to .NET.

PEARSON TECHNOLOGY  – SAFARI BOOKS, Indianapolis, Indiana 2002 to 2003
Consultant (August 2002 to January 2003)
Advised joint venture between Pearson Technology Group and O’Reilly Publishing on the development of data conversion processes and tools.

IBOOKS.COM / MODELOFFICE, Inc., Austin, Texas 1997 to 2001
Director, Content Development (April 1999 to May 2001)
Managed team of 50 content developers and application engineers in Austin.

• Established relationship with offshore data conversion company resulting in a 50% reduction in costs.
• Created internal tool set and processes for conversion, editing and production of online books reducing dependency upon core development resources by 100%.

Manager, Product Development (February 1997 to April 1999)
Created best-selling line of retail and online business reference titles. Developed original content for products, designed product packaging and marketing materials. Managed team of five independent contractors.

• Designed, developed and launched company’s first e-commerce website allowing for purchase and download of entire line of titles.

GRANITE PUBLICATIONS, Inc., Marble Falls, Texas 1991 to 1996
Group Manager (February 1994 to December 1996)
Responsible for operations and P&L management at six weekly and semi-weekly publications with a combined circulation of 50,000. Managed a team of 50+ at multiple locations across Texas.

• Consolidated printing operations and streamlined production processes resulting in significant reductions to printing and distribution costs.

Editor-Publisher (February 1991 to January 1994)
Responsible for operations and P&L management at semi-weekly newspaper and associated shopper with a combined circulation of 20,000. Managed a team of seven.

• Introduced telemarketing program resulting in 10% increase in paid subscriptions.
• Developed regular and seasonal promotional issues resulting in 25% increase in advertising sales.

EDUCATION

Bachelor of Science (Journalism), 1991
University of North Texas, Denton, Texas

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